Nearly Thirty Years in the South Sound
Gayla Lights the City of Destiny
For almost 30 years, the Rainbow Center has been deeply rooted in the South Puget Sound, serving as a cornerstone of the LGBTQIA2S+ community. Through vital resources, education, advocacy, and celebration, we nurture belonging and build equity for thousands each year.
Following the record-breaking success of Tacoma Pride 2026 — which welcomed over 40,000 attendees — our focus now turns to the most anticipated event of the year.
On Saturday, November 14, 2026, at the Marriott Tacoma Downtown, Gayla will light Your City of Destiny with love and joy. This unforgettable evening will feature dazzling entertainment, exquisite dining, lively dancing, spirited auctions, and a strong sense of solidarity with the LGBTQIA2S+ community and its allies.
As the Rainbow Center's largest annual fundraiser, Gayla sustains the programs and advocacy that empower and uplift our community.
Why Sponsor Gayla 2026
Sponsorship positions your organization as a visible champion of love and light. Each package offers meaningful recognition while underscoring your commitment to advancing LGBTQIA2S+ rights and visibility.
Sponsorship showcases your brand in front of Tacoma's leaders, changemakers, elected officials, business leaders, and local influencers — and it plays a vital role in making Gayla possible.
Your sponsorship helps cover the cost of producing the event, allowing every dollar raised during Gayla to directly support Rainbow Center's mission, programs, and operations — maximizing the impact we can make in our LGBTQIA2S+ communities together.
Host & Title Sponsor · One Available
City of Destiny
$20,000
The exclusive title sponsor, with top-tier branding, prime logo placement, and premium recognition across all marketing channels — including prominent signage and VIP event seating.
- —Recognized as “Hosted By,” with logo, across all marketing — digital, print, and media
- —Logo placed on bid cards
- —One double-page ad in the event program, with choice of placement*
- —At least two exclusive sponsor recognition social media posts
- —One front-row table — 10 VIP tickets**
- ○2 extra drink tickets per person
- ○1 Gayla custom merch item per person
- ○10 invites to the Friday night Kick-off Party (November 13, 2026) in the Marriott Presidential Suite with AJ Blount & Britney Thompson
Includes all benefits of the levels below. One program ad per sponsorship.
Tahoma
$15,000
Extensive branding opportunities, a full-page program ad, exclusive social media mentions, and prime seating.
- —Recognized as a sponsor with prominent logo placement across all marketing — digital, print, and media
- —Logo on signage at the entry
- —One full-page ad in the event program*
- —Prominent logo and website link on the Rainbow Center website through 2026
- —One prominently placed table — 10 VIP tickets**
- ○2 extra drink tickets per person
- ○1 Gayla custom merch item per person
- ○10 invites to the Friday night Kick-off Party (November 13, 2026) in the Marriott Presidential Suite with AJ Blount & Britney Thompson
Includes all benefits of the levels below. One program ad per sponsorship.
Galloping Gertie
$10,000
High visibility, with logo placement in all marketing materials, a half-page program ad, and a digital stage display.
- —Recognized as a sponsor with logo across all marketing — digital, print, and media
- —One half-page ad in the program*
- —At least one exclusive sponsor recognition post through November 2026
- —Four VIP tickets to Gayla 2026
- ○2 extra drink tickets per person
- ○1 Gayla custom merch item per person
- ○4 invites to the Friday night Kick-off Party (November 13, 2026) in the Marriott Presidential Suite with AJ Blount & Britney Thompson
Includes all benefits of the levels below. One program ad per sponsorship.
Monkey Shine
$7,500
Significant exposure, with your logo across most marketing materials, a quarter-page program ad, and a digital stage display.
- —Recognized as a sponsor with logo across most event marketing — digital, print, and media
- —One quarter-page ad in the program*
- —Four VIP tickets to Gayla 2026
- ○2 extra drink tickets per person
- ○1 Gayla custom merch item per person
- ○4 invites to the Friday night Kick-off Party (November 13, 2026) in the Marriott Presidential Suite with AJ Blount & Britney Thompson
Includes all benefits of the levels below. One program ad per sponsorship.
253
Merchandise Sponsorship
$7,500
- —Featured logo on the chosen merchandise item, given to VIP guests
- —One social media post promoting the item
- —All benefits at the Monkey Shine level:
- ○Recognized as a sponsor with logo across most event marketing
- ○One quarter-page ad in the program*
- ○Four tickets to Gayla 2026
Kraken
$5,000
Recognition with an eighth-page program ad, a digital stage display, and multiple social media mentions.
- —One eighth-page ad in the program*
- —At least two general social media mentions through November 2026
- —Two VIP tickets to Gayla 2026
- ○2 extra drink tickets per person
- ○1 Gayla custom merch item per person
- ○2 invites to the Friday night Kick-off Party (November 13, 2026) in the Marriott Presidential Suite with AJ Blount & Britney Thompson
- —Option to include information and promotional items in the VIP swag bag
Includes all benefits of the levels below. One program ad per sponsorship.
The Dome
$2,500
Inclusion in the Gayla 2026 program, social media mentions, and website presence throughout the year.
- —Company name line in the program*
- —At least one general social media mention through November 2026
- —Recognized as a sponsor on specific event signage
Includes all benefits of the levels below.
Grit City
$1,000
Website placement, social media mentions, and recognition from the stage at Gayla 2026.
- —At least one general social media mention through November 2026
- —Logo and website link on the Rainbow Center website through 2026
- —Auctioneer announcement of sponsorship recognition at the event
- —Logo displayed digitally from the stage
- —Logo and website link on the Rainbow Center website through 2026
Pair With Pride
Two Events, One Destiny
Add a Tacoma Pride 2027 sponsorship to your Gayla commitment and receive 15% off both — locking in 2026 pricing, with no payment due until 2027.
Tacoma Pride keeps growing. In 2025 the festival welcomed 30,000 attendees and was named The News Tribune's Best of Pierce County: Festival. In 2026 attendance surpassed 40,000 and the festival was nominated again. Sponsoring Pride places your organization alongside one of the Pacific Northwest's premier Pride celebrations, and puts you in front of two growing audiences — @rainbowcntr and @tacomapridefestival.
2026 Pride Sponsorship Levels
- Title Sponsor — $25,000
- Beer Garden Sponsor — $12,000
- Ruby Sponsor — $10,000
- Water Stations Sponsor — $10,000
- Merchandise Sponsor — $10,000
- Kids Corner Sponsor — $10,000
- Community Stage Sponsor — $7,500
- Emerald Sponsor — $5,000
- Pearl Sponsor — $2,500
- Sapphire Sponsor — $1,000
* To be included in the event program, sponsorship confirmation must be received by October 16, 2026.
** Based on availability.
